Marketing & Content Strategist
Your business, taking flight
You’ve built a reputation the hard way — now let’s make your marketing live up to it, with the story, the customer and the system to keep it running.
Based in Shrewsbury, working with businesses across Shropshire.
In their words
Hear it from the businesses we support.
Meet the founders and teams behind some of the brands we support — tap to watch.
“Jon’s been a huge help in growing our social media presence and has a great understanding of marketing.
He’s knowledgeable, supportive, and always keeps things simple and concise.
Most importantly, he’s a genuinely likable guy who’s easy to work with.
I’d happily recommend him to any business looking to grow their marketing and social media.”
What Bullfinch is built for
Excellent businesses, invisible online.
One pattern keeps coming up: the quality of what a business does significantly outpaces the quality of how it communicates it.
Real trust and reputation, earned the hard way — and a digital presence that doesn’t reflect any of it.
The answer isn’t more tactics. It’s a system: the story, the right customer, and a consistent way of communicating both.
Who am I
I’m Jon
Stanford
A decade in London as Head of Production for a film and commercial studio — content for Warner Bros, Red Bull, Dove and M&S.
MA in Filmmaking with Distinction. Directed the feature film Long Forgotten Field (Amazon Prime). Published novelist.
Left London to co-found Apostle Coffee in Shropshire — building the brand from zero into an award-winning roastery.
Founded Bullfinch Digital after other founders kept asking how it was done.
Jon Stanford
Supercharging Brands & Businesses.
Helping you create content and marketing strategies with confidence.
Need marketing help? Start Free Here
Sound familiar?
No presence, no system, no pipeline.
Without a marketing strategy in place, real opportunities are being missed every day — not hypothetically, but right now.
This is the gap Bullfinch is built to close.
Right now
- No lead generation. Nothing bringing new interest in on its own, and no way to nurture warm leads — anyone who shows interest has nowhere to go and nothing to stay in touch with.
- No authority being built. The expertise and track record exist, but nothing is demonstrating it publicly.
- No visibility. Impossible to be found by anyone who isn’t already a personal contact.
What we build
- A content and social system that generates consistent new interest.
- An email and newsletter system that keeps warm leads engaged until they’re ready.
- Content that builds visible authority and proof over time.
- Consistent presence across the channels that matter.
Proof it works
The same pattern, solved before.
Different sectors, the same starting point — a business that’s genuinely good at what it does, with marketing that hadn’t caught up yet.
Rural hospitality · Shropshire Hills
The Green
An established caravan park with a legacy reputation — and a tired brand that no longer reflected the quality of the experience, online or on site.
- Marketing Strategy
- Socials
- Newsletter
- Website Updates
- Content Shoots
- Community Building
Specialist construction
British Log Cabins
Decades of craft expertise and strong organic traffic, with no system to convert it into trust or leads.
- Social strategy
- Monthly photo & video
- Website copy
- Newsletter
- Online course
Independent café · Much Wenlock
Barrow St Cafe
A much-loved local café that needed a steady supply of social content to bring more visitors through the door — so we spent a day shooting a library of photos and video they can draw on for months, alongside a set of reels made to get people visiting.
- Content shoot day
- Social asset library
- Reels
Fires, stoves & installation · Shropshire
Continental Fireplaces
Brilliant product knowledge and a skilled team, with no clear way of turning that expertise into content — so we audited where things stood, built a social strategy and content plan, and got behind the camera with them for the first video and stills.
- Audit
- Social strategy
- Content plan
- Video & stills
Education · Assessment & intervention
SLA.SCHOOL
Specialist dyslexia and dyscalculia assessments and intervention, run by Charlotte — expertise that parents and schools need to find and trust quickly, and a website that needed to make that easy.
- Website build
- Copy
- Brand story
- Marketing Strategy
- Content Shoot
- Lead Magnets
- Social Management
Handcrafted timber · Mid Wales
The Cedar Mill
A family-run mill in the Welsh hills handcrafting Western Red Cedar products — real craftsmanship that needed a proper home online — so we built their Shopify store, brand identity and a content strategy designed to drive sales.
- Shopify store
- Brand identity
- Content strategy
- Google Ads Campaign
- Meta Ads Campaign
How we approach it
The System
Find the story
Why this business, why your service, why you’re the best at it.
Define who we’re talking to
Your ideal customer — who they are, what they care about, and where their attention actually goes.
Build the system
Content calendar, templates, a monthly rhythm you can rely on — social posts, newsletter design, sign-up forms, website copy.
Run it consistently
Month after month, without it landing back on your desk.
What we offer
Services
Two ways to work together on a monthly basis, plus films and website builds on a project basis.
Systems
We build the foundations, you run them.
- Ideal customer profile, brand story and content calendar built
- A monthly content plan for you to follow and implement yourself
- Onboarding and systems build to get everything in place
Systems
& Content
RecommendedEverything in Systems — and we make the content too.
- Bullfinch shoots and edits the content
- A weekly rhythm of static posts and reels
- Local shoots included (anywhere within 40 miles of Shrewsbury)
Films & Builds
Project work, booked separately from the monthly services.
- Brand films and explainer films
- Long-form video and online courses
- Website builds and edits
12-month partnership
Trust and relationships take time to develop, and systems need real-world data to iterate and improve.
30-day guarantee
If the content system isn’t fully live and running to the agreed weekly cadence within 30 days, that month is on us.
Built-in step-down
Once it’s proven and running, you can move to Systems if production moves in-house.
Prefer to do it yourself?
Build your own marketing strategy with marktr.io
marktr.io is the Bullfinch approach turned into a tool — so you can work through your story, your ideal customer and your content plan at your own pace, without needing us in the room.
Start with a free health check of your website and socials, and see where you stand in a few minutes.
- Health Check
- Ideal Customer Profiles
- Strategy
- Content
Next steps